PRACTICE MKT-101 TESTS - MKT-101 RELIABLE EXAM REGISTRATION

Practice MKT-101 Tests - MKT-101 Reliable Exam Registration

Practice MKT-101 Tests - MKT-101 Reliable Exam Registration

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Tags: Practice MKT-101 Tests, MKT-101 Reliable Exam Registration, Exam MKT-101 Online, MKT-101 Test Practice, Composite Test MKT-101 Price

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Salesforce MKT-101 (Build and Analyze Customer Journeys using Marketing Cloud) Certification Exam is a professional certification offered by Salesforce. It is designed for marketers and professionals who want to demonstrate their expertise in building and analyzing customer journeys using Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification exam covers a wide range of topics, such as data management, email marketing, mobile messaging, journey builder, and analytics.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q143-Q148):

NEW QUESTION # 143
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?

  • A. Journey Settings > Use email attribute from Contacts
  • B. Contact Evaluation > Evaluate new records only
  • C. Journey Settings > No re-entry
  • D. Contact Evaluation > Evaluate all records

Answer: B


NEW QUESTION # 144
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?

  • A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
  • B. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
  • C. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
  • D. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.

Answer: C


NEW QUESTION # 145
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers

  • A. Style alt text for when images do not display automatically.
  • B. Add background colors that match branding.
  • C. Use custom corporate font to match their brand.
  • D. Make the email completely image based.

Answer: A,C


NEW QUESTION # 146
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

  • A. Share data extensions from the top-level BU.
  • B. Use the File Transfer Activity to import data into each BU.
  • C. Give users the Administrator Role so they can see all of the data.
  • D. Create a local copy of the product data in each BU.

Answer: A

Explanation:
To configure specific data extensions, like Product Information, that are used by several business units (BU), Northern Trail Outfitters should share data extensions from the top-level BU. Sharing data extensions from the top-level BU allows marketers to grant access to common data sources across multiple child BUs without creating local copies or duplicating data. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_share_data_extensions_across_business_units.htm&type=5


NEW QUESTION # 147
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers

  • A. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
  • B. Pick "Choose from list," selecting the from name and from email values from the list of account users.
  • C. Match the external keys of the sender profile and data extension containing account representative details.
  • D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.

Answer: A,D


NEW QUESTION # 148
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